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Fundraising has long been at the heart of a civil society, and the fundraising experience defines whether it works or not.Now in the 21st century, fundraising is being redefined by both new technology and the pursuit of old fashioned relational and personal connections. But of course, they can make uneasy bedfellows, and may sometimes pull in different directions (though this doesn’t always have to be the case).Meanwhile…

There are plenty of tech jobs out there but the IT industry isn’t for everyone. That doesn’t mean you can’t brush up on some technical skills. There’s no doubt that the technology sector is booming right now. Even if you don’t want a job in this field, that doesn’t mean that certain technical skills can’t be extremely helpful to you, no matter what industry you’re in.…

Thinking about becoming a fully-qualified project manager, but not sure whether you’ve found the right course for you? If you’re interested in a career in project management, there are a number of different qualifications out there which might suit you. In fact, with so many options available, choosing the right one can often be a confusing decision – especially if you’re starting from scratch. To make…

Are you an aspiring digital marketing professional hoping to get your foot in the door? Or a graduate wanting to brush up on some skills? Maybe you're a business owner wanting to learn digital marketing so you can do it yourself or understand how to work with your digital marketing agency? If you answered any of the above, you've come to the right place.Fitzwilliam Institute’s Postgraduate…

Especially useful for digital marketing professionals who produce content on a regular basis, the following influencer tools can help you identify the types of sites and key people within your niche that may link to or share your content and amplify your message.These five tools will help you identify, analyse and contact relevant PR, blogger and other key influencer contacts, with the purpose of sharing content…

Fancy a career in digital marketing? Following some of the tips listed below may help you get ahead in your search for the job you want or at least help to get a foot in the door.1. Stay up-to-dateDigital marketing is a fast-growing industry and very competitive one. By showing that you are doing everything you can to stay up to date with what is going on in…

Event Management is one of the fastest growing industries all over the world. From global events like the St. Patrick’s Festival to sports weekends, food festivals, conferences, concerts and public celebrations, event management has evolved into big business; and event managers are the ones overseeing and arranging all aspects of the events. Sounds good, right?However, if you are still confused whether event management is the right…

Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write x number of blog posts per month, you need to change direction — and here’s why. On WordPress alone, 86.4 million blog posts are published every month. That’s a lot of content! Sadly, most of the content that’s posted…

It's time to polish that résumé, marketers! There is an enormous and still growing demand for digital marketing professionals with finely tuned skills. In Ireland, digital marketing economy will soon be worth £21.1bn, according to recent stats, 150,000 digital jobs being predicted by 2020. Digital marketing salaries are also increasing rapidly, making digital marketing one of the most attractive career choices. But what skills should you…

Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn't exist a few years ago.The modern marketer must be extremely agile. But while change spawns creativity, the goals of marketing remain constant. An employer hires a marketer to communicate the right message at various stages of the funnel, raise brand awareness and loyalty, drive traffic and customer engagement,…